Pay Per View Art

The humidity just dropped ten percentage points in Central Florida, which means Fall must be on its way. It is still 90 degrees outside but people are reappearing on the streets, eager to shake off four months of air conditioned hibernation. Businesses here in Tampa Bay hold "come on in" sales and art galleries advertise their roster of fall exhibitions.

I recognize some of the well known artists but notice a number of newcomers to the local art scene, all eager to make a name for themselves and perhaps a few sales. If they stick around long enought, it is possible they might make a name and even sell some art. Making a living from their art will prove much more difficult.

Artist's expenses continue to rise and the cost for a substantial one person show can run to thousands of dollars. In spite of a slew of advance publicity, great galleries, and exciting art, the promise of art sales might never materialize. Most call-for-entry art exhibitions now charge a hefty entry fee, which is non-refundable. For those accepted, up front expenses must then be regained before any profit can be earned. People wonder why artists look so glum at outdoor shows. An artist can not survive for long when the trickle-down of cash flow never reaches them.

Part of the answer could be pay per view art. Art galleries and outdoor art shows would charge an entry fee to view the art. This is not a new idea. Most museums already charge entry fees as do some high-end galleries and cash-strapped outdoor shows. It could be pay at the door or in a contribution box, but the main difference would be that the artist has a share in the proceeds.

This kind of arrangement would guarantee better quality art works and more visitors willing to spend a few dollars to see great art. Art galleries have become expensive consignment shops and outdoor shows promise all kinds of entertainment for the family. None of that is promising for the artist. Pay per view art could make a difference.